Edgewater businessman Raj Bhatt believes he has found the next big American indulgence: macarons.
The vibrantly-colored cookies propelled Bhatt to invest in Woops!, a confectionery company that specializes in French macarons, in 2013.
The simple product was appealing to the eye and was exactly what the United States needed, he said.
Woops! has since sold some six million macarons and counting.
"The beauty of a macaroon is how the shell and filling react and combine in flavor and texture," he said. "It definitely is not an easy pastry to make."
Woops! offers more than 20 types of macarons including chocolate chip-mint, Nutella, lemon poppy, peanut butter, raspberry, cookies and cream, chocolate lavender, red velvet, passion fruit and old fashioned pistachio.
The product is handmade with almond-flour and meringue based shells and filled with chocolate ganache with natural flavors and ingredients, Bhatt said.
After becoming the Woops! majority investor, Bhatt helped his business expand from Paramus and Short Hills to 22 locations in six different states, including locations in Westchester County and Fairfield County.
"We want to become a known American brand that produces quality products," Bhatt told Daily Voice. "People who want a high quality, more authentic product at a fair price, come to Woops! We are an affordable indulgence."
New Jersey Family ranked every town in the state with more than 1,500 people using an algorithm that took into account tax rates, average home sale prices, crime rates, public school district rankings, median household income, the number of families with children and commuting time, as well as the number of restaurants, hospitals, and convenience stores nearby.
Oradell was the second-best town overall, behind Pennington in Mercer County. Among Bergen County towns, neighboring Closter and Harrington Park placed second and third, respectively.
Oradell and most of the other Bergen towns to top the list are in the affluent northeastern part of the county.
Click through our slideshow to see the top 20 Bergen County communities.
Content gathered & updated by the Bergen Review Media team.