Business is change. There is nothing else.

​Nearly every organization of size struggles with it. The trouble starts when you start asking people what DT actually means. What is it, exactly? And people kinda scratch their heads. It’s hard to nail down.

This lack of mental traction is because of, we think, poor word choice. “Transformation” is not really a word people use to describe everyday life.

Nobody ever gets out of bed in the morning and says, “I’m going to transform myself today!!!” It’s more like a word out of a superhero movie. By itself, it sounds ridiculous.

What people are really talking about, in more everyday language, is “Change”.

Because as the image says, “change” is the Alpha and Omega of business.

All DT is, then, is using technology to create and manage change at an ever more accelerated and effective rate.

For all the technical wizardry and big-budget enterprise software associated with DT, it’s really just common sense more than anything else.

The other thing to remember, of course, is that technology is not the problem, people are the problem. 

Many, if not most, DT initiatives fail, and they fail mainly because of cultural issues i.e. human beings.

Culture is key to DT because all roads lead back to culture in the end.​

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We've been helping the small and mighty business, design audacious digital ad campaign projects since 2014.
This isn't about the usual 'online marketing', or 'designing an engaging website', but more like inspiring small business owners and their teams in North Jersey to grow profitable businesses. Whether local or regional ad campaign projects, the growth transformation isn't just digital, but human. The digital tools we use are of no value without great customer service & customer interacting, and the kiss of death in digital transformation through ad campaign projects is when our company &/or business owners believe it is about the tech alone.

If you're a small business owner in north Jersey, Contact Us for a free consultation
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