Nearly every organization of size struggles with it. The trouble starts when you start asking people what DT actually means. What is it, exactly? And people kinda scratch their heads. It’s hard to nail down. This lack of mental traction is because of, we think, poor word choice. “Transformation” is not really a word people use to describe everyday life. Nobody ever gets out of bed in the morning and says, “I’m going to transform myself today!!!” It’s more like a word out of a superhero movie. By itself, it sounds ridiculous. What people are really talking about, in more everyday language, is “Change”. Because as the image says, “change” is the Alpha and Omega of business. All DT is, then, is using technology to create and manage change at an ever more accelerated and effective rate. For all the technical wizardry and big-budget enterprise software associated with DT, it’s really just common sense more than anything else. The other thing to remember, of course, is that technology is not the problem, people are the problem. Many, if not most, DT initiatives fail, and they fail mainly because of cultural issues i.e. human beings. Culture is key to DT because all roads lead back to culture in the end. We've been helping the small and mighty business, design audacious digital ad campaign projects since 2014.
This isn't about the usual 'online marketing', or 'designing an engaging website', but more like inspiring small business owners and their teams in North Jersey to grow profitable businesses. Whether local or regional ad campaign projects, the growth transformation isn't just digital, but human. The digital tools we use are of no value without great customer service & customer interacting, and the kiss of death in digital transformation through ad campaign projects is when our company &/or business owners believe it is about the tech alone. If you're a small business owner in north Jersey, Contact Us for a free consultation AUTHOR Rebekah Brandes Fly above the white peaks of one sprawling French ski resort during winter, and you may catch a glimpse of Simon Beck’s mystical alpine masterpieces: enormous geometric patterns the English artist creates in the snow using a compass and his snowshoes. When he’s not traveling the world to stamp out his complex designs — he’s done so in the United States, Canada, Japan, Chile, and Argentina — Beck, 65, lives at France’s Les Arcs resort. There, on the snow-covered frozen lakes, he makes the majority of his artwork, or drawings, as he calls them. A former cartographer who earned his living designing orienteering maps, he ventured into his current occupation on a whim back in 2004. “It was just a bit of fun,” Beck told Nice News. “One day, I just wanted to do something after skiing, and I saw this nice little lake outside the building where I live, and it’s about half the size of a soccer field. I just thought, ‘Let’s go and draw a pattern on the lake.’” When he realized how impressive the pattern looked, something he wasn’t expecting, Beck was encouraged to continue. Fast forward nearly two decades, and he’s coming up on 400 completed snow drawings, each of which typically take somewhere between seven and 30 hours. He’s been commissioned to make snow art for big brands like Corona beer, and multiple apparel companies have featured his designs on items of clothing. He’s even forayed into sand art, making 180 different drawings over the years on one beach in southwest England during the summertime. So how does he manage to conceive of and execute such impressive, intricate designs? When he started, he drew them on paper before taking the art to the snow. These days, though, he tends to make things up as he goes. To hear him talk about it, it’s clear the process comes rather naturally to Beck, who graduated with a degree in engineering from the University of Oxford before turning to mapmaking. For example, he casually described the steps he recently took to complete a “very simple drawing.” “I just walked straight across the location, decided where the middle of it should be, and did 10 radii on 45 double paces in length to get the 10 points of a 10-pointed star,” he explained. Next, he paced along each radius, leaving a marker at certain points. “And then I sort of joined up the dots with straight lights, and then drew some triangles around the edge of it in Von Koch’s Snowflake style.” The design element is far from the most challenging part of the process. “You need a lot of stamina,” Beck said. “I mean, after a big drawing you’re really tired.” In addition to that stamina (fueled by soup and Coca-Cola), and the simple tools he uses, Beck requires one other element to create his snow art. “I really like listening to music when I’m working in the snow,” he shared, adding: “Indeed, it would be so terribly boring without these personal stereos.” When asked what tunes he has loaded up on his own stereo, he responded: “Oh, it’s classical music. There’s a little bit of Pink Floyd on it, too.” Click here to follow Beck on Facebook and see many more of his incredible designs. Source: Nice News |